Tune in as Burt Holland shares How to Use Video to Promote Your Business!
Live Broadcast | Thursday, April 25 | 12:30 pm ET
About This Event
Join us for this episode as Burt Holland shares insights to help you navigate the world of video. As the importance of video content and marketing grows, you need to understand how to leverage video in the most effective, powerful, and attractive way! We’ll look at several examples as Burt shares:
- How to creatively tell your business’s story
- How to assess your business’s video needs
- Equipment and resources to help you produce better video
- Common mistakes that small businesses make and how to avoid them
About Our Guest
Burt Holland is co-founder and creative partner of Encyclomedia, an award-winning video production house. After graduating with honors from Florida State University with a degree in business, Burt embarked on a management career with Hyatt Hotels. While overseeing the development of training videos for the company, he soon discovered his true calling in video production. He then partnered with his brother, Lance, and turned a fledgling business that started in their parents’ basement into a corporate production machine, creating videos for Fortune 500 companies all over the world, including Home Depot, ING, Coca-Cola, CDC and General Electric. His passion for high technology and creative arts led Burt to steer the company into the digital revolution long before their competition. Burt started the Atlanta Media 100 Users Group and became an instructor in non-linear editing for Image Film and Video. Today, he directs the operations of both production and post-production at Encyclomedia. On set, Burt is known as a director who will hang from a grid, hold the boom or run for a battery; whatever it takes to get a shot done right. Burt’s hobby as a photographer has morphed into a newfound passion for timelapse video.
About Our Host
Fran Tarkenton is a member of the Pro Football Hall of Fame and the College Football Hall of Fame, playing quarterback for the University of Georgia, the Minnesota Vikings, and the New York Giants during a record-setting career that took him to three Super Bowls. Since retiring from football Fran has had a successful and publicly recognized business career, building more than 20 companies (including during his NFL career). Today, Fran is a trusted spokesperson for small business in America, appearing as a small business authority with television, radio, and print journalists.