Our upcoming event features marketing and political strategist Scott Miller sharing “The 6 C’s of Marketing.”
Live Broadcast | Thursday, June 28th | 12:30 pm ET
About This Event
Customers are the lifeblood of your business, and effective marketing is how you acquire them! But is your marketing as effective as it could be? Tune in as renowned marketing consultant and co-author of our own One More Customer e-book, Scott Miller, shares the “The 6 C’s of Marketing” for small business. You’ll learn:
- The two things that drive your customers’ perception of value
- How to approach marketing from a customer’s perspective
- How to build a great value proposition that incorporates the 6 C’s of marketing
About Our Guest
Scott Miller is the Founder & CEO of Core Strategy Group, a firm which specializes in developing communications, marketing and branding strategies for clients as diverse as Apple, McDonald’s, Verizon, Microsoft, Coca-Cola, Google, Highfields Capital, American Express, The Home Depot and The Walt Disney Company. He has worked extensively as a communications strategist for dozens of U.S. Presidential, Senatorial and gubernatorial campaigns, as well as with international leaders and organizations. He was formerly Creative Director of McCann-Erickson in New York and has won every major award for creative excellence in the advertising industry, including Clio Awards and a Lion d’Or from the Cannes Film Festival. He has written several books, including co-authoring One More Customer with long-time friend and collaborator Fran Tarkenton. Scott is a member of the Council on Foreign Relations, a graduate of Washington & Lee University, and lives in Atlanta, Georgia with his wife Denise.
About Our Host
Fran Tarkenton is a member of the Pro Football Hall of Fame and the College Football Hall of Fame, playing quarterback for the University of Georgia, the Minnesota Vikings, and the New York Giants during a record-setting career that took him to three Super Bowls. Since retiring from football Fran has had a successful and publicly recognized business career, building more than 20 companies (including during his NFL career). Today, Fran is a trusted spokesperson for small business in America, appearing as a small business authority with television, radio, and print journalists.